Here In Bongo Congo
Good King Leonardo has decreed that we kick-off this week's column with a review of a new nonfiction book on the current status of the comic book industry, followed by reviews of three new comic book titles. So let's get right to our reading material and see what these new publications are all about:
Good King Leonardo has decreed that we kick-off this week's column with a review of a new nonfiction book on the current status of the comic book industry, followed by reviews of three new comic book titles. So let's get right to our reading material and see what these new publications are all about:
Comic-Con And The Business Of Pop Culture
Publisher: McGraw Hill
Rob Salkowitz: Author
McGraw Hill has just published a new non-fiction
book that examines both the flagship San Diego Comic-Con and the wider issue of
the future of comic books within the ever-changing world of the global
multimedia entertainment system. The investigation is authored by Rob
Salkowitz, a self-confessed 40-something comic fanboy who also happens to be an
experienced business technology consultant, futurist and instructor in the
Digital Media program at the University of Washington.
Even non-fanboys and fangirls are aware of the rise
of comics in the past generation to a lucrative position at the center of
American popular culture. Salkowitz begins his investigation by initially
charting that ascension, centering upon the evolution of San Diego Comic-Con
from a small 1970 funny book show to today's multi-media Hollywood extravaganza
that attracts at least 130,000 attendees every July for a four-day mega-media
blitz. The story quickly shifts to the July 2011 Comic-Con, in which Salkowitz
and his fellow fan wife Eunice immerse themselves in the San Diego transmedia
experience that crossconnects and ultimately dwarfs the traditional comic book
industry with all forms of modern-day technological visual delivery at a global
scale.
Its a dizzying trip through Comic-Con, as Salkowitz
deftly lays-out the complexity, depth and color of an industry that on the one
hand has exploded with Hollywood corporate commitment and funding while on the
opposite extreme experiences ever more balkanization and confusing
fragmentation, as new technologies accelerate such trends as hands-on fan
involvement, print-on-demand production and creator-owned properties that
all jostle for attention and ultimate domination of the comics industry.
However, the theme of the book isn't Comic-Con in
and of itself, but rather how the San Diego experience encapsulates the bigger
struggles occuring in 2012 for the heart and soul of the general comics-related
entertainment industry. Such megatrends as Hollywood embracing big-budget comic
movie productions and digital comic book downloading have moved comics into what
Salkowitz calls the world of "transmedia." As such, in the transmedia
environment, the traditional Batman comic book is now interlinked with Batman
movies, animated t.v. shows, digital downloads, fan-based creative endeavors and
of course video games, such as the "Lego Batman 2" game which received a
positive review just this morning in my local town newspaper. The result is a
dizzying choice of ever-changing entertainment options, all of which accelerate
the decline of the traditional back issue comic-collecting hobby as well as a
nationwide plummeting of sales for monthly new issue, traditional print comic
books.
The strength of this investigation is two-fold.
First, we're treated to many interesting facts about how we got to the current
crossroads in the comics industry as well as facts regarding the current state
of the genre. My favorite nugget culled from this information category is a
fascinating explanation of how the comic book publishing industry back in the
1980's completely ruined the "training," so to speak, of comics reading within
the general populace by abandoning traditional pharmacy sales in order to
sole-source sales through emerging speciality comics shops. This lessening of
common retail outlets offering comics took parental purchase power out of
the sales picture, as parents were more inclined to buy their youngsters
comics during routine family shopping excursions as opposed to going out of
their way to visit the unfamiliar new concept of specialty shops.
Secondly and more importantly, Salkowitz brings his
professional corporate analysis skills to bear in analyzing the comics
industry's future place in the ever-expanding transmedia world. Using the
management technique of scenario planning, he postulates four potential future
paths for the health of the comics industry. Creatively labeling these
scenarios as Endless Summer, Infinite Crisis, The Expanding Multiverse and Ghost
World, these hypothetical futures range from positive comics expansion into the
new transmedia alternatives to negative decline into a niche specialty hobby on
par with antiquing or poetry reading. Salkowitz emphasizes that no one scenario
will be predictive of the true future, but rather elements of two or more of
these alternatives will likely blend into a true future reality for the
industry.
Beyond the obvious conclusion that this book is a
fun and entertaining read for all of comic fandom, this is an important book in
many respects; similar to its subject matter, Salkowitz's investigation
transcends the niche of comicdom, interconnecting our fun hobby with wider
societal and popular culture issues. There are very valuable lessons offered
here on understanding such interconnected subjects as the global economy,
ever-accelerating advances in popular technology and communication, mass media
and the traditional genres of art and creativity. "Comic Con And The Business
Of Pop Culture" itself even transcends traditional publishing sales
categories, with its subject matter making it a worthy and valuable addition to
reading lists on corporate management, futurism and sociology. The book breaks
new ground in our understanding of the overdrive characterizing today's popular
culture and as such deserves to be at the very top of any recommended
reading list, from summer reading to management references to academic reading
lists.
So take advantage of the various methodologies
explored in the book: whether by traditional bookstore or internet purchase,
whether in traditional print format or Kindle/I-Pad/Whatever, by all means
purchase and read a copy of this groundbreaking work that illuminates all that
is happening right now in the fast-paced and ever-shifting world of American and
global popular culture.
Atomic Robo #1 (Volume 7)
Publisher: Red 5 Comics
Brian Clevinger: Writer
Scott Wegener: Art
Nick Filardi: Colors
Everyone's favorite sentient robot is back this month
with the premier issue #1 in Volume 7 of Atomic Robo, published by Red 5
Comics. For the uninitiated, Atomic Robo was created in 1923 by Thomas Edison's
inventor rival Nichola Tesla. As the genius head of Tesladyne research
corporation, Robo has globespanning science/explorer/thriller adventures. The
extremely popular series is well-known for three elements: dry
wit/tongue-in-cheek humor, the clever story element of setting each 5-issue
story volume in a different post-1920's historical era and the sporadic
appearance of Dr. Dinosaur, one of the more entertaining idiot villains in
current comic book publishing. Atomic Robo is the creation of writer Brian
Clevinger, artist Scott Wegener and colorist Nick Filardi.
The new multi-issue story arc is entitled "The Flying
She-Devils Of The Pacific." Set in 1951, the issue #1 plot unfolds in three
acts. Act One is an extended fight scene; as Robo tests an early jetfighter
prototype, he stumbles into an airbattle between two groups of high tech air
combatants. Act Two unfolds after Robo is shot-down and rescued by one side
from the battle. The premise unfolds that the rescuers are a group of former
South Pacific female WW II Allied soldiers who went AWOL after the war,
apparently continuing combat against a similar group of Japanese deserters.
Everyone's using high tech weaponry designed by a few eccentric inventors
affiliated with each side of the fight. Act Three focuses on the Japanese side
of the secret war, as in a bridge to next month's issue #2 story segment, the
Japanese forces successfully complete phase one of a new strategy to finally win
the 6-year-long post-WW II conflict.
I'm an unabashed major fan of all things Atomic Robo,
from the artwork to the humor to the highly entertaining personalities of Robo
and his regular support characters, so its doubtful that I would stray from
heaping high praise on any new issue of this title. However, there are a few
story elements within Volume 7 that differentiate the current storyline from the
previous story volumes and are worth noting. First-up is a deeper layer of
story detail and dialogue than found in previous Robo issues. I've been
frustrated at times by the quickness of earlier Robo tales, fast-paced with
minimal story narrative and dialogue. There's a lot more story meat in this
issue, giving the reader the feel of almost two story segments in one issue. A
second element worth noting is the plot premise itself. Hats-off is due to
writer Brian Clevinger for coming-up with a very fresh and unique WW II spin-off
storyline. There's a fun science fiction feel to the story concept of a secret
WW II conflict continuing in the South Pacific for years after the real-world
1945 end of the war. It should be fun to see where this fictional history takes
us in upcoming story segments.
Our third interesting story element is an emphasis on
strong female characters carrying the storyline. Atomic Robo has always been a
comic title that features strong women, whether they're brilliant Tesladyne
scientists or fellow adventurers who rescue Robo and save the day as much as
their male counterparts. This story element is featured even more
front-and-center in this tale, with issue #1 introducing some very entertaining
individual women characters who together comprise the all-female Allied fighting
forces against the seemingly all-male Japanese military forces. These
three story elements combine with the usual high quality of this title to
produce the most entertaining volume yet of this remarkable and just-plain-fun
comic book adventure series. So an obvious thumbs-up positive review
recommendation to get onboard with issue #1 of this latest Robo volume and while
you're at it, check-out the back issues and graphic reprint compilations of the
first six volumes, all available at That's Entertainment!
Winter Soldier #7
Publisher: Marvel Comics
Ed Brubaker: Writer
Michael Lark: Pencils
Brian Theis & Stefano Gaudiano: Inks
Bettie Breitweiser: Colors
Marvel Comics is currently up to issue #7 of
its Winter Soldier title. As all Good Marvel Readers know, the Winter Soldier
is a current-day persona of Captain America's sidekick James "Bucky" Barnes, who
was revived by Soviet agents after his initial WWII death and brainwashed to
serve as a Cold War Soviet assassin. These days, a memory-restored Bucky/Winter
Soldier has espionage adventures working with his sidekick the Black
Widow/Natasha Romanov in coordination with U.S. spy services. This comic book
title is currently scripted by A-list writer Ed Brubaker with pencils by Michael
Lark, inks by Brian Theis and Stefano Gaudiano, and colors by Bettie
Breitweiser.
Issue #7 is part two of a multi-issue story arc
entitled "Broken Arrow." A page one narrative summarizes the story so far,
explaining that rogue former Soviet agent Leonid Novokov whom Bucky had mentored
in his bad old days is on the attack, killing former stand-ins of the Winter
Soldier on order to flush Bucky out into an open confrontation. In the first
half of the issue, our duo, in partnership with CIA Agent Sitwell, follow
Novokov's trail of carnage as he kidnaps an American research scientist. When
the Black Widow discovers a secret past of the scientist relevant to her own
personal history, the action ramps-up in the second part of the tale, as the
good guys conduct a fast-paced raid on the suspected location of their prey.
After a dramatic car chase, the story segment ends in a cliffhanger to issue #8,
as Novokov both springs a trap and reveals an unexpected motive for his
actions.
This is a very entertaining non-mega event comic
book, of the high quality that I've come to expect from comics creator Ed
Brubaker. In many ways, Brubaker is the legimate Marvel heir to the late, great
Gene Colan, consistently delivering serious thriller stories that blend real
world situations with various Marvel hero characters in a visually-pleasing
cinematic graphic style. Reading this comic book is a visual experience akin to
watching an entertaining television or movie spy thriller. While the entire
creative team deserves credit, a particular shout-out is due to colorist Bettie
Breitweiser, whose color pallette and shadings are pitch perfect for the tone of
this style of spy adventure.
Again, I don't want to be a spoilsport and reveal any
specifics, but there's a host of entertaining twists and plot surprises
scattered throughout this issue. Those story gems, combined with the writing
and artwork quality detailed above, ultimately mix together to produce a very
satisfying hero/thriller adventure tale. So yet another positive thumbs-up
review recommendation to definitely include this enjoyable comic book in your
ever-growing pile of summertime new comic books.
The Tick #100: The Tick Meets Invincible
Publisher: New England Comics Press
Benito Cereno: Writer
Les McClaine: Art
There's an issue #100 special edition of The Tick
currently on the new issues shelves. Many fans are no doubt aware of
the colorful background story to the origin of this popular character. The Tick
was created by 18-year-old Ben Edlund in 1986 as a newsletter mascot for
Norwood-based New England Comics. When Edland further produced a few
black-and-white issues for the comic shop, the character took-off huge,
eventually going national and crossing genres from nationwide comic book sales
to a three-season Fox network animated series, culminating with a short-lived
2001 live-action Fox series starring well-known comic actor Patrick Warburton in
the title role. The Tick is an iconic parody of superhero comics, with our
good-hearted oddball hero fighting crime to the sound of his nonsensical battle
cry of "Spoon!" Issue #100 is written by Benito Cereno with art by Les
McClaine.
The issue #100 story is entitled "Nigh-Invincible"
and co-stars the Robert Kirkman/Cory Walker-created superhero Invincible. The
goofy plot kicks-off with a local turf war breaking-out between rival villain
gangs respectively led by Tick perennial villain Chairface and Martin Of Mars, a
new villain leader in Town. When Martin uses a weapon to pull Invincible to our
timeline from an alternate reality, its up to the new dynamic duo, assisted by
Tick's regular cast of sidekicks, to take-on the new baddie and his gang of blob
creatures. When Martin of Mars accidentally kills the Tick's best buddy Arthur,
our hero goes nuts, following Martin back to Mars and with the assistance of
Invincible, dispatching the villain in a wacky and mega-scale way. The issue
ends with a surprise twist that will surely lead to the happy return to life of
Arthur in the next Tick issue.
I was quickly won over to this highly entertaining
and funny comic book for a few reasons, the first being the top notch humor and
storytelling. The current creative team of writer Benito Cereno and artist Les
McClaine just plainly know what they're doing, producing a sharp superhero
parody that transcends the regional publishing roots of this title, placing the
Tick on par with the best of the funny stuff out there in the wide world of
comic book publishing. A second shout-out is due for the quality of the parody
details; in addition to the basic funniness, there's an effective element of
superhero satire throughout the issue. My favorite item in this category is the
persona of Martin The Martian, who's clearly a buffed tribute to the
pint-sized Martian featured in many classic Bugs Bunny cartoons. He even
delivers the familiar "this makes me angry, very angry indeed..." line from
those classic Bugs/Martian confrontations.
A third tip-of-the-review-hat is deserved for the
filler material that follows the 24-page main story. This oversized anniversary
issue is stuffed with articles, columns, previous cover reproductions and
sketch/panel reprints well-worth the bargain $6.99 issue price. My favorite bit
of anniversary news gleaned from this material is the dual confession of writer
Cereno and publisher George Suarez that this isn't really a 100th anniversary
issue! When one adds-up all of the previous tick issues under various title
runs, there's slightly over 100, but what the heck, since there are "at least 99
issues of The Tick prior to this one," why not throw a summertime party and
crown the latest issue with the official 100th title designation as the
centerpiece for a mid-summer celebration! That's a wacky philosophy that you
gotta love and only adds to the campiness and humor of this Tick special
edition. So by all means, load-up on some summertime laughs with this enjoyable
riff on superheroing starring our likeable hero buddy from nearby Norton,
Massachusetts!
Contest Winner Announcement!!!
Our latest contest challenge was for you to pitch to
us your favorite current television series within the science
fiction/fantasy/horror genre. The Bongo Congo Panel of Contest Judges received
several fine and worthy series nominations, all of which are interesting shows
within the genre. And our winner is (drumroll, please)...Stan Hosmer, who wins
with his nomination of Doctor Who as his favorite science fiction t.v. series.
Stan explains that he loves the backstory, the rotating cast of companions and
imaginative creatures/villains and how the main character manages to remain a
mystery in many ways. He also admires the fantastic way that the show's
creators cover for themselves when whenever there's a substitution of the actor
who plays the character of Dr. Who himself.
For those of you unfamiliar with the show, the series
began in 1963 and is the longest-running science fiction television show in the
world. The role of the Doctor has been played by 11 different actors over the
years, with the change in person cleverly explained as the good Doctor
"regenerating" himself with new features and a new personality. Congratulations
to Stan who wins our first prize $10.00 gift certificate to That's
Entertainment!
New Contest Challenge Announcement!!!
Given that we're in the dog days of summer baseball
with our Red Sox mired at the bottom of the AL East Division, the Bongo Congo
Panel of Contest Judges has decided to try and cheer-up fans with a baseball
trivia contest. Your challenge is to e-mail us at Gordon_A@msn.com no later than Wednesday,
July 25 with the answer to the following question: What are the names of the few
Major League Baseball players who have actually played all nine field positions
in the course of one game (that includes pitcher and catcher!). Believe it or
not, the situation has occurred more than one time. As always, in the event of
multiple correct entries, our contest winner will be chosen via a roll of the
dice. Please note that our first prize $10.00 gift certificate to That's
Entertainment is redeemable for regular retail merchandise or in-store ongoing
specials, only.
That's all for now, so have two great summertime
weather and comic book reading weeks and see you again on Friday, July 27 Here
In Bongo Congo!
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